Truck manufacturer Scania Australia has announced it will pioneer a unique promotional tool to bring more young recruits into the truck industry, unveiling a specially built promotion truck, aimed at catching the attention of basketball-obsessed ‘youngsters’.
As a way to raise its profile among young and young-at-heart Australians, Scania has funded the creation of its the new Scania Dunk Truck, which is fitted with a bespoke basketball ring and backboard support mechanism, that will attend a series of events around Australia in 2025.
The Swedish based manufacturer continues to grow its footprint in the heavy vehicle market, having broken its own sales records again in 2024, and is supplying an increasing number of its new trucks as well as indicating it has a growing patronage at its company-owned workshops for scheduled servicing work and parts supplies.
Scania lays claim to now being a $500 million business in Australia, and says it already directly employs more than 500 locals. However the company has the challenge of keeping up with the growing demand for services, and so it continuously requires additional technicians as well as various support staff within its branches, and across the business in general.
“We recognise the intense interest in basketball at grass roots and at professional competition levels and we’re hoping that the presence of the Dunk Truck at events around the country will expose our brand to a potential market of young and ambitious Australians who might like to come to work for us,” said marketing director for Scania Australia, Zsuzsa Zalatnai.
According to the company, the concept of the Dunk Truck was fermented within its pre-sales and marketing teams, where several fervent basketball fans and competitors reside. Engineering design work o the truck was carried out by pre-sales engineer Dean van Lunenburg, under the watchful 
gaze of pre-sales director,William Fisher.
“In order to create a stable ring platform, we had to create a bespoke structure that would be able to withstand the pressures of play but also be able to be retracted for travel and transport,” van Lunenburg said.
“We’re very excited by how the design has turned out. The truck is very usable and lots of fun, and so far, has drawn huge crowds wherever it has been parked up.
“We ran a test day at the Scania Head office in Victoria where a surprising number of colleagues emerging from their cubicles to shoot a few hoops. That’s the beauty of the sport it reaches out to so many people,” van Lunenburg added..
While the initial engineering work underway, Scania marketing concluded an arrangement with Dream Courts to provide a transportable 10 x 10 m basketball playing surface to allow the Dunk Truck to deliver an authentic playing experience.
The Dunk Truck is based on a Scania P 360 6×2 with a curtainsider body built by Austruck Truck Bodies, while Royans Australia printed and fitted the side curtains.
To promote the launch of the Dunk Truck Scania engaged the services of Guy Dupuy, A.K.A @therealfrequentflyer, who put on a teaser dunk showcase for a promotional video, which is available on social media.
The Scania Dunk Truck made its first public appearance at the St Kilda foreshore during December last year and was apparently met with a very high degree of enthusiasm by beachgoers.
“The next outing for the Dunk Truck will be this weekend at the annual Bathurst 12-Hour enduro race, before heading to Brisbane to be part of the supporting BTS/TAFE Queensland events at The Depot during the Brisbane Truck Show,” Ms. Zalatnai said.
Further dates where the Dunk Truck can be seen will be available on the Scania.com.au website and Scania social media.
