Kia today revealed an Australia-inspired camouflage wrap for the Kia Tasman, the brand’s first-ever ute.
Developed in collaboration with artist Richard Boyd-Dunlop, Kia tells us the unique wrap – themed around ‘The Path Never Taken’ – underscores the Tasman’s adventurous spirit.
“Our Tasman pickup truck embodies Kia’s commitment to design and innovation, as well as its spirit of adventure.” – Karim Habib, Executive Vice President and Head of Kia Global Design.
“The camouflage design depicts a journey and reflects an essence of adventure that is unique to the Tasman.”
Scheduled to debut in 2025, the Tasman marks Kia’s inaugural entry into the Light Commercial Vehicle (LCV) arena with a phased rollout across key markets including Korea, Australia, Africa, and the Middle East.
Check out some more details on the Kia ute here.
