Kenworth has announced it has launched its new ‘Legacy’ video, which it says has been designed to celebrate the multi-generational businesses that form the backbone of the Australian road transport industry. Thecom[any also says the video talks to the journeys travelled and the stories created.
the video was filmed at spectacular locations across Australia including the Great Ocean Road, the Otway Forests, Mornington Peninsula, and Broken Hill and features a father and son over time, and set against an original musical score. The music was written and produced for the video and features percussion sounds sampled from Kenworth trucks, including an engine cylinder sequence, and the company says it complements the story of relationships created while doing something that is so often described as not just a job, but a passion.
Paccar Australia’s director of sales and marketing, Michael Long said he is thrilled the Kenworth video is now ready for release.
“This video is effectively a short film that highlights how important the legacy is that we leave to those younger generations,” said Long.
“We know the landscape has been challenging for many people for many reasons and this is our small way of saying ‘thank you’ to those people, not only who buy our product, but to all in the industry who continue to keep the country moving through the part they play,” he said.
“It is our way of celebrating how important the industry is to us.”
Kenworth gave a sneak preview of the video to attendees at ATA’s Trucking Australia conference in Canberra on 18 April as part of the Kenworth Legends Lunch, which this year celebrated Metal Transport Industries’ Kevin and Dave Murada. Watch the Legend video here
