A NEW WEBSITE to highlight Iveco’s 40th anniversary as a commercial vehicle organisation has been launched, encouraging customers and brand fans to participate via submitting social media material for all to enjoy.
The important milestone not only represents 40 years of success under the Iveco brand, but also pays homage to the company’s foundation which involved a union between five European firms with over 150 years’ experience in designing and making industrial vehicles: Magirus-Deutz, Fiat, Lancia, Unic and OM.
Today Iveco is a brand of CNH Industrial, a global leader in the capital goods sector. It has production plants in Europe, China, Australia, Argentina, Brazil and Africa, and business facilities in over 160 countries, the company states.
To celebrate the ‘big 4 Oh’, Iveco has created a special logo, featuring a stylised vehicle with the slogan “40 years of Iveco, 150 years of experience”. The logo will appear on all of the company’s written communications until the end of 2015.
A website dedicated to the milestone, www.iveco40.com has also been launched (published in 14 different languages) encouraging Iveco enthusiasts to share their pictures and videos for others to enjoy. The best submission each week will be added to a virtual book dedicated to the special anniversary.
The Iveco New Daily was recently named International Van of the Year 2015. Iveco Australia manufactures and imports commercial vehicles spanning the light, medium and heavy-duty truck segments and, under the Iveco Bus brand, buses and coaches. For more on Iveco visit: www.iveco.com, or visit: www.iveco.com.au
