Underlining and reiterating the story T&B News recently ran about the record June sales figures, Hino is crowing about its best ever single month of sales in which has also capped off a record first half of the year for the Toyota family company.
“The truck market continues to go from strength to strength, particularly in the light and medium-duty segments,” said general manager of sales and supply chain for Hino Australia, Brian Wright.
“We have been well positioned to capitalise on this market performance by virtue of the new products we have introduced over the last three years.”
Hino’s tally of 761 trucks in June marginally bettered last year’s record June result of 752, and continued a run of record sales results in April and May, which both bettered any previous years’ results in those months.
The strong sales results in the second quarter was a key contributor to sales of 3208 units in the first half of the year, which is a 6.9 per cent improvement over the previous record of 3001 sales in the first six months of 2008.
Hino sales volume for the first half was up 23.9 per cent on its 2020 tally while its rival Japanese brand, Isuzu was up 17.6 per cent. Having said that the real shining Japanese brand was the Daimler owned Fuso, which registered a 38.1 per cent increase on its half year score year in year.
“Almost a year after its launch, the numbers tell the story for the new 300 Series – we achieved a national market share of 23.8 per cent,” said Wright.
“Light-duty sales are being driven by high confidence in the online retail sales and construction industries while the rental market is showing strong signs of returning to levels of previous years,” he added.
Hino said that the medium-duty Hino 500 Series Standard Cab asserted its dominance as one of the top selling medium-duty trucks in the country enabling Hino to achieve a national market share of 35.41 per cent year-to-date in medium-duty.
Hino also pointed out that the 500 Series Standard Cab was market leader in Queensland and Victoria with medium-duty market shares of 37.4 per cent and 36.7per cent respectively.
“Both the light-duty 300 Series and medium-duty 500 Series Standard Cab boast class-leading safety packages, which have been well received by our customers – our Hino SmartSafe package extends to the all-new 700 Series, which was launched last month, and is the safest Hino Australia truck ever with the addition of Driver Monitor,” said Brian Wright.
“Providing our customers with national sales and service support is an ongoing priority for Hino Australia with new or improved premises opening in Hobart (Tasmania), Hamilton (VIC), and Lismore and Orange (NSW) already this year, with future expansions projected,” he concluded.
