Scania enthusiasts around Australia had a heightened sense of excitement and anticipation this morning when they opened their Instagram app to see what is potentially Scania’s first real foray into the light duty ‘truck’ market with an image of a Scania V8 pick up, complete with monster wheel arch flares, a pumped up ride height, aggressive all terrain tyres and a mean black paint scheme, not to mention the prominent S C A N I A emblazoned across the grille. It was enough to make those American pick up truck aficionados drop to their knees in tears!
The Insta post proclaims that the ute. is ” Tough enough for the worksite. Flash enough for the weekend. 💪🏻 Introducing our All-New V8 Ute – Built the Scania way.
After years of dominating the heavy haulage game, we’re proud to unveil our boldest move yet – the all-new Scania V8 Ute. Same legendary grunt. Same badge of honour. Just a little closer to the ground. Designed for those who want the power of a truck, with the practicality of a ute – it’s the perfect mix of muscle and manoeuvrability.
Keen to take one for a spin? Let us know!
It was just the sort of post we were looking for this morning and the Scania people restored our faith in humanity, rebuilding our faith that at least there are some people still left in the world with an imagination and some flair for the original.
Well done Scania and here’s to first day of April !
