Scania Australia has revealed it has added a new online truck configuration tool on its www.scania.com.au website, claiming it is the first truck OEM in Australian to offer this functionality.
Scania says that the Product Configurator can also be viewed on a mobile device, which it says allows prospective customers to build their dream truck while taking a break anywhere they have reception and access tot he web.
The company said that the Product Configurator is accessible from its website homepage and allows prospective customers to build exactly the truck they would like to purchase online and then send the specification to a Scania new vehicle account manager, who will then check the specification and advise pricing and delivery scheduling.
It says that its Product Configurator showcases the full range of Scania truck options, from chassis type to cab type and size, engine, gearbox, suspension and braking options, as well as axle ratios, paint colours and interior fit outs. In the main paint colours, there are up to 10 variation options, to provide customers with a close match to their corporate colours, as well as the ability to nominate the desired degree of colour coding of exterior cab features.
It added that deep dive specifications include options for lighting packages, interior storage systems, climate control, safety features, infotainment and security.
The company said that the specification selected by the prospective customer can be saved and downloaded from the Product Configurator in several formats, such as PDF, jpeg, and a QR code and can also be saved, which it says allows the customer to return to the Product Configurator and the work-in-progress specification later. It said that the specification can also be shared via email or WhatsApp or Facebook to show off a future purchase intention.
Hamed Shoghi, Scania Australia’s business intelligence manager, said that the Product Configurator project has seen a collaboration between several teams at Scania Australia: truck sales, marketing and communications, pre-sales and digitalisation.
Shoghi explained that the Product Configurator functionality gives prospective customers the ability to specify a wide range of features, equipment and specification.
“This is a unique opportunity for Scania to give prospective customers the ability to tailor their next vehicle to their exact requirements,” Shoghi said.
“Naturally they will be guided by our Account Mangers to ensure the specification remains compliant with Australian regulations, regarding weight and dimensions, etc., as well as ensuring the powertrain selection is suitable for their payload, annual distances they expect to cover, driving environment, including traffic conditions, fuel consumption and driver comfort expectations,” he added.
“The Product Configurator guides the customer first through their area of operation, then looks at the application, the truck type (prime mover or rigid) and the axle configuration, then moving on to the cab type and size and then any optional equipment.”
Scania Australia’s director of truck sales, Benjamin Nye said the company is very pleased to be able to offer this new service to its customers and prospects.
“The Product Configurator will not only expose customers to the depth of the Scania offer but can also help to speed up the ordering process, ensuring the tailored specification desired is possible and practical to build,” said Nye.
“Our customers have had many years to get used to the way Scania offers a fully tailored solution to their needs, and the new Product Configurator brings a new level of control and visibility to the specification process,” he said.
Scania says that its Product Configurator is now live on the Scania website at www.scania.com.au/configurator
