Daimler’s Indian brand BharatBenz has recorded strong sales in the opening half of the year, backing up its 4,000 units in the first quarter with 3,900 last quarter.
The figures are 30 per cent up on the same time last year, taking the brand to 6.2 per cent market share.
As reported in Transport & Trucking Today issue 105, Daimler could bring the brand to Australia.
BharatBenz produces medium to heavy duty trucks using a Fuso platform.
According to a spokesperson at BharatBenz, construction models fared well in the Indian market, and also confirmed there are plans to take the brand to a further 10 markets.
“The key drivers were the new generation of medium-duty trucks we introduced earlier this year, and our heavy-duty construction vehicles, including India’s strongest indigenised construction and mining truck, the BharatBenz 3143CM with 430 HP. Besides medium-duty haulage and heavy-duty construction vehicles, our sales of tractors also developed favourably,” he said.
“Our focus remains on the sustainable development of our business, driven by the aim to give customers the best value for their money in the industry.
“This includes further growth in domestic sales and expansion of our sales and service network, as well as in our exports business under the Fuso brands.
“For Fuso exports, we will add more than 10 markets in 2016 alone, adding to the existing 20-plus markets in Africa, the Middle East, Asia and Latin America,” he added.
